Demographic Analysis

The image below is a table created by www.NRS.com who have made the table as a record of the people who read all UK magazines. Firstly the table shows us how many people read a cetain magazine and then how old the reader is, their socio economic group and gender.

I will be basing my research on Q and Mojo magazine. After reading the table i have seen which group of people im going to be aiming my magazine at. They will be;

-Between 15-45
- In the socio economic group between ABC1
-Male

This is because out of 666,000 readers of Q magazine

- 444,000 are in the socio economic group ABC1
-572,000 are between the ages of 15-45
- 513,000 are males.

As for Mojo who has 286,000 readers

- 212,000 are in the socio economic group ABC1
-217,000 are between the ages of 15-45
-227,000 are male.

On the Bauer publishing website, publishers of Q, define there target audience by;

"Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy"

Also with bauer are Mojo, who's audience profile is;

"Discerning and passionate music aficionados, the MOJO audience is predominately male (72%) and affluent (36% AB). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality."